Susan Murcott and Pure Home Water: Building a Sustainable Mission–Driven Enterprise in Northern Ghana
讲述了环境工程师苏珊·默科特在加纳创办社会企业，为贫困人口提供清洁饮用水，并应对创业中的使命、市场、定价等挑战。
Massachusetts Institute of Technology environmental engineer and social entrepreneur Susan Murcott has worked for more than two decades to deliver clean drinking water to the world's poorest citizens. The stakes are high: polluted water is one of the world's leading causes of disease and death, particularly for children under the age of five. In this case, Murcott launches a new social enterprise in the West African nation of Ghana. The demanding leadership role of the entrepreneur is highlighted as Murcott and her team face many standard start–up challenges around venture mission, market definition, and product pricing and quality within a culturally rich, global setting.