重新审视升级现象:决策困境还是决策错误?

The Escalation Phenomenon Reconsidered: Decision Dilemmas or Decision Errors?

Academy of Management Review · 1987
被引 213
人大 A+FT50UTD24ABS 4*

中文导读

质疑以往将“升级现象”视为决策错误的观点,提出替代模型认为资源再投入可能源于决策困境而非“沉没成本谬误”。

Abstract

Previous studies and theoretical work suggest that the “escalation phenomenon” represents a syndrome of decision errors which tend to lock decision makers into a course of action. This paper develops an alternative model which implies that earlier studies may have observed decisions to recommit resources resulting from difficult dilemmas rather than a behavioral tendency to “throw good money after bad.”

决策困境决策错误承诺升级资源再投入