The Escalation Phenomenon Reconsidered: Decision Dilemmas or Decision Errors?
质疑以往将“升级现象”视为决策错误的观点,提出替代模型认为资源再投入可能源于决策困境而非“沉没成本谬误”。
Previous studies and theoretical work suggest that the “escalation phenomenon” represents a syndrome of decision errors which tend to lock decision makers into a course of action. This paper develops an alternative model which implies that earlier studies may have observed decisions to recommit resources resulting from difficult dilemmas rather than a behavioral tendency to “throw good money after bad.”