管理战略家的竞争数据来源:研究笔记与通讯

Research notes and communications sources of competitive data for the management strategist

STRATEGIC MANAGEMENT JOURNAL · 1989
被引 24
人大 AFT50UTD24ABS 4*

中文导读

总结了关于供应商、经销商和竞争对手的低成本信息源,帮助商业战略家洞察实际和潜在的竞争优势来源。

Abstract

Abstract Timely use of print and electronic information on corporate and industry performance requires knowing where to look, what to expect, and what the limitations of the data are. This article summarizes the most generally available, low‐cost sources of information on suppliers, resellers, and competitors. Particular attention is paid to sources providing the business strategist with insight into actual and potential sources of competitive advantage.

战略管理竞争分析商业情报市场营销