Research notes and communications sources of competitive data for the management strategist
总结了关于供应商、经销商和竞争对手的低成本信息源,帮助商业战略家洞察实际和潜在的竞争优势来源。
Abstract Timely use of print and electronic information on corporate and industry performance requires knowing where to look, what to expect, and what the limitations of the data are. This article summarizes the most generally available, low‐cost sources of information on suppliers, resellers, and competitors. Particular attention is paid to sources providing the business strategist with insight into actual and potential sources of competitive advantage.