Path analysis of the relationship between market share, business‐level conduct and risk
利用PIMS数据库中的成熟工业企业样本，通过路径分析评估市场份额对三种业务层面风险指标的影响，并纳入可能影响这些关系的行为变量，部分支持了市场份额降低风险的观点。
Abstract This study evaluated the impact of market share on three measures of business‐level risk: ROI variation, share instability and the difference between growth in price and growth in cost. The analysis also included conduct variables which might bear upon these relationships. The sample was drawn from the PIMS data base and consisted of mature industrial businesses separated into three types of market environments. Path analysis was employed and yielded partial support for the risk‐reduction benefits of market share.