The Channels Manager: Marketing's Newest Aide?
探讨了1980年代营销高管在管理分销渠道时面临的新挑战，并解释了什么是渠道经理以及为何现代营销组织需要这一角色。
Because of institutional and environmental changes, marketing executives of the 1980s face new challenges in managing their firm's distribution channels. What is a channels manager, and why would today's marketing organization need one?