为产品多样性和国际扩张的双重战略而组织

Organizing for dual strategies of product diversity and international expansion

STRATEGIC MANAGEMENT JOURNAL · 1985
被引 70
人大 AFT50UTD24ABS 4*

中文导读

研究了37家大型美国跨国公司的组织结构,发现国际事业部仍是最常见的形式,并探讨了组织结构与垂直整合、研发强度等战略变量的关系。

Abstract

Abstract This study examines organization structures of 37 large U.S. multinationals which are both highly diverse and heavily involved abroad. The findings show that the international division is still the most popular structure for this form of enterprise. However, Several other structures are also found to be in common use. An attempt is made to relate use of these structures to such strategic variables as extent of vertical integration, R & D intensity, level of foreign sales and method of diversifying.

跨国公司组织结构战略管理国际商务