Opportunism, knowledge, and the performance of franchise chains
研究显示，特许经营链中加盟店比例高时，品牌价值和隐性经营实践等资源难以被充分利用，从而影响财务绩效，而机会主义和知识因素是关键原因。
Abstract An important feature of most franchise chains is that they simultaneously use franchised and company‐owned outlets. In this study, I show that the relationship between the resources provided to outlet managers and the financial performance of franchise chains is contingent on their governance structure. Specifically, opportunism and knowledge considerations seem to prevent chains with a large proportion of franchised outlets from fully leveraging resources such as a valuable brand name and tacit business practices. On the other hand, brand name value and business practices tacitness are not directly related to the proportion of franchised outlets in chains. Copyright © 2008 John Wiley & Sons, Ltd.