上演竞争战争：竞争活动、语言游戏与市场后果

Enacting Competitive Wars: Competitive Activity, Language Games, and Market Consequences

Academy of Management Review · 2004
被引 102
人大 A+FT50UTD24ABS 4*

中文导读

探讨企业如何通过语言和行动来“上演”竞争战争，分析这种竞争活动如何影响市场结果，对战略管理学者和从业者有启发。

Abstract

Violina P. Rindova, Manuel Becerra, Ianna Contardo, Enacting Competitive Wars: Competitive Activity, Language Games, and Market Consequences, The Academy of Management Review, Vol. 29, No. 4 (Oct., 2004), pp. 670-686

竞争性战争语言游戏市场后果竞争行动
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