Testing Prospect Theory in a Deterministic Multiple Criteria Decision‐Making Environment*
通过两个课堂实验，让被试对在售公寓进行两两偏好比较，发现前景模型比传统价值模型更能解释被试的偏好，表明前景理论在此类决策中适用。
ABSTRACT Prospect theory by Kahneman and Tversky [7] is tested in a deterministic multiple criteria decision‐making context. In two experiments conducted in classroom settings subjects made pairwise preference comparisons of condominiums for sale. The results of the experiments indicate that the traditional value model did not explain the subjects' revealed preferences as well as the prospect model. We conclude that prospect theory is a reasonable model of choice for many individuals in such a context.