Improving Marketing Productivity: The 80/20 Principle Revisited
研究发现，组织中少数营销单元贡献了大部分利润，这种80/20现象若不处理会降低营销生产力并限制利润增长。
A small proportion of an organization's marketing units often generates a large proportion of the profits. This 80/20 situation can lead to decreased marketing productivity and constrained profits if not addressed.