Strategy and Environment: A Conceptual Integration
通过将环境分为客观与感知状态,战略分为内容与过程,并进一步细分,整合了战略与环境的概念,对管理学者理解战略选择与环境互动有参考价值。
An elaboration of the concepts of strategy and environment can be achieved by categorizing environment into its objective and perceived states, and by subdividing strategy according to content (outcomes) or process. The objective environment can be further categorized into “task” and “general.” An alternative subdivision of strategy is primary (domain selection) and secondary (competitive approach). The concepts of strategy and environment are integrated in that primary strategy concerns opportunities in the general environment and secondary strategy involves navigating within a task environment.