How Contrastive Explanation Facilitates Theory Building
引入对比解释理论，说明其核心观点是只解释现象的部分方面，并以交易成本经济学为例，展示如何通过提出对比性问题来帮助组织研究者创建、扩展和深化理论，总结出八条启发式规则作为理论构建工具。
We introduce the theory of contrastive explanation, the core argument of which is that we do not explain an entire phenomenon but only aspects of it. Using the example of transaction cost economics, we illustrate how contrastive explanation can assist organizational researchers in creating, broadening, and deepening their theories through posing suitable contrastive questions. We summarize our discussion into eight heuristic rules that will serve as useful theory-building tools.