SCM Involving Small Versus Large Suppliers: Relational Exchange and Electronic Communication Media
通过焦点小组、邮件调查和案例研究，检验了供应链中大小供应商在关系交换和电子通信媒介使用上的差异，发现大供应商更受青睐，并提出了缩小差距的解决方案。
SUMMARY This article develops and tests hypotheses on relational exchange and electronic communication media in supply chains involving small versus large suppliers. Through a combination of focus groups, e‐mail surveys and case studies, the article addresses the differences in relational exchange due to supplier size. Findings indicate significantly greater use of relational exchange and electronic communication media with large suppliers compared to small suppliers. The article offers solutions to reducing the relational and technological gaps between large and small suppliers.