体育卡展的平台定价

Platform Pricing at Sports Card Conventions

Journal of Industrial Economics · 2015
被引 43
人大 A-ABS 3

中文导读

利用美国体育卡展的新数据集,从双边市场定价理论出发,研究发现消费者定价随竞争下降,而经销商定价对竞争不敏感,甚至在长距离下随竞争上升。

Abstract

We study a new data set of U . S . sports card conventions from the perspective of the pricing theory of two‐sided markets. Conventions are two‐sided because organizers must set fees to attract both consumers and dealers. We present several findings: first, consumer pricing decreases with competition, but pricing to dealers is insensitive to competition and in longer distances even increases with competition. Second, when consumer price is zero (and thus constrained), dealer price decreases more strongly with competition. These results are compatible with existing models of two‐sided markets, but are difficult to explain without such models.

体育卡展会双边市场平台定价竞争效应