A Note on Restaurant Pricing and Other Examples of Social Influences on Price
解释为何许多成功的餐厅、演出和体育赛事在持续超额需求下不涨价，认为消费者需求受他人需求正向影响，并解释了需求易变、从流行到过时容易而反之困难等现象。
This note tries to explain why many successful restaurants, plays, sporting events, and other activities do not raise prices even with persistent excess demand. The authors approach assumes that demand by a typical consumer is positively related to quantities demanded by other consumers. This can explain not only the puzzle about prices, but also why consumer demand is often fickle, why it is much easier to go from being "in" to being "out" than from "out" to "in, " and why supply does not increase to reduce the excess demand. Copyright 1991 by University of Chicago Press.