掌握平衡:如何应对并击败更强的对手

Mastering Balance: How to Meet and Beat a Stronger Opponent

CALIFORNIA MANAGEMENT REVIEW · 2002
被引 35
人大 A-ABS 3

中文导读

借鉴柔道策略中的平衡概念,提出三种技巧(抓住对手、避免针锋相对、以退为进),帮助公司更有效地与强大对手竞争,并用新老经济公司的案例加以说明。

Abstract

Any company can learn to compete more effectively with stronger rivals by mastering the concept of balance in the face of attack. Balance is a judo strategy principle that emphasizes the importance of retaining the initiative and shaping the competition in ways that make it easier to win. Rather than get thrown on the defensive, successful judo strategists learn to engage with powerful opponents by mastering three techniques: grip your opponent, avoid tit-for-tat, and push when pulled. These techniques are illustrated with a variety of examples drawn from both new-and old-economy companies.

商业营销竞争策略管理学