透过对手的眼睛看竞争:基于对手中心感知的竞争者洞察力

Seeing Through the Eyes of a Rival: Competitor Acumen Based on Rival-Centric Perceptions

ACADEMY OF MANAGEMENT JOURNAL · 2011
被引 177
人大 A+FT50UTD24ABS 4*

中文导读

提出“竞争者洞察力”概念,即企业评估对手对竞争优先级的看法是否与对手自身一致,并用美国航空业数据证明其影响市场份额增长,对竞争分析有实用价值。

Abstract

This research advances the construct of competitor acumen, or the extent to which a focal firm's assessment of a given rival's prioritization of its competitors reflects the rival's own view. We propose that the way a firm is embedded within market-engagement relationships shapes the firm's competitor acumen. We test our propositions using data collected from the U.S. airline industry and highlight the significance of competitor acumen by showing its impact on a focal firm's market share gain relative to a rival. The findings contribute to competitive dynamics research and suggest a new approach to competitor analysis based on rival-centric perceptions.

竞争分析市场感知竞争动态营销战略产业组织