A Contingency View of Porter's “Generic Strategies”
探讨波特提出的成本领先和产品差异化战略，认为它们并非互斥，且每种战略可对应多种手段，并讨论了对组织结构的启示。
According to Porter, cost leadership and product differentiation can be pursued simultaneously only under rare conditions: It is also unclear how these strategies can be implemented. In this article Porter's generic strategies are linked to external preconditions. This approach shows that the generic strategies are not mutually exclusive and that each strategy may be linked to a variety of strategic means. The implications that these results have for structuring organizations are discussed.