特许人支持、品牌承诺、品牌公民行为与加盟商经验对加盟商感知品牌形象的影响

The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image

• Munyaradzi W. Nyadzayo 通讯
• Margaret Jekanyika Matanda · 莫纳什大学
• Michael T. Ewing · 迪肯大学