Semiotics and the Study of Occupational and Organizational Cultures
介绍符号学方法如何用于分析职业和组织文化中的意义系统，并以殡仪馆的民族语义研究为例，展示符号学如何揭示从业者理解工作的规则和重复主题。
Abstract : Semiotics offers an approach for researching and analyzing systems of meaning that undergrid occupational and organizational cultures. Following a synopsis of semiotic theory, this paper presents data from an ethnosemantic study of a funeral home and demonstrates that semiotically identical codes structure a funeral director's understanding of his various tasks. The analysis not only suggests that semiotic research captures the redundant themes which characterize insiders' interpretations of this work world, but that it is also sensitive to the mundane, but critical, aspects of a culture. Finally, the study shows how semiotic research can elucidate rules by which members of a work culture consistently and coherently generate meaning. (Author)