Precommitment in Competing Vertical Chains
综述了企业如何利用承诺策略来影响垂直链之间的竞争，对研究分销渠道设计和战略互动的学者有参考价值。
The design of distribution channels is an important marketing decision since a revision implies costly reorganization. Hence, it makes sense to study strategic motives of alternative distribution devices. A precommitment is a strategic move that affects the other players’ expectations on how oneself will behave and thus induces them to choose in one's own favor (Schelling (1960)). How these tactics can be used by firms to favorably influence competition between vertical chains is the topic of the literature reviewed in this survey. JEL classification L22, L42, L81.