Uniform Pricing Versus Mill Pricing
分析了采用统一定价的企业如何影响采用出厂价定价的企业之间的价格竞争,发现统一定价企业会隔离出厂价定价企业,且先动者之间的竞争会加剧跨类型价格竞争。
This paper analyzes the coexistence of different pricing strategies. The purpose is to discuss how firms that are limited to uniform pricing affect the outcome of price competition among mill–price–setting firms. Price competition among (three) firms that are restricted to mill pricing is analyzed within the classic Hotelling framework and uniform–price–setting firms are considered as first movers. If uniform–price–setting firms deliver any good, they effectively separate mill–price–setting firms from each other. Finally, it is shown that price competition among first movers strengthens the effects of cross–type price competition.