Looking Back at Topeka: General Foods and the Quality-of-Work-Life Experiment
重新审视了托皮卡宠物食品厂这一高度宣传的组织创新案例,指出相关宣传存在误导,并探讨了案例研究的一般用途。
The Topeka Pet Food Plant has been one of the most highly publicized examples of organizational innovation in recent times. However, some of the publicity associated with it has been highly misleading. The authors offer a careful reexamination of the development and operation of the plant, outline the role that publicity has played in its history, and discuss the use of case studies in general.