Optimal Pricing Strategy in Marketing Research Consulting
研究垄断营销研究顾问如何向制造业寡头客户销售高成本专有信息，并设计最优定价方案，考虑环境不确定性、客户内部研发能力和潜在客户数量等因素。
This paper studies the optimal pricing scheme for a monopolistic marketing research consultant who sells high-cost proprietary marketing information to her oligopolistic clients in the manufacturing industry. In designing an optimal pricing strategy, the consultant needs to fully consider the behavior of her clients, the behavior of the existing and potential competitors to her clients, and the behavior of her clients' customers. The authors show how the environment uncertainty, the capability of clients' internal research department, and the number of potential clients can affect the optimal pricing scheme. Copyright 1994 by Economics Department of the University of Pennsylvania and the Osaka University Institute of Social and Economic Research Association.