Research note and communication. Reversing the images of BCG's growth/share matrix
这篇研究笔记指出，波士顿矩阵中的狗、牛、明星和问号已成为商业战略语言的一部分，但附带的简化行动建议（如踢狗、圈牛、投钱给明星）可能误导学生和管理者，因此需要警惕这些意象的过度简化。
Abstract Although much criticized in the business press and no longer featured as a leading product by the Boston Consulting Group, the cows, dogs, stars and question marks of the growth/share matrix have become part of the language of business strategy. Their images are powerful, as are the oversimplified prescriptions for action which students and managers may attach to the images: we should kick the dogs, cloister the cows, and throw our money at the stars. To avoid those oversimplifications, we must remember that the dogs may be friendly, the cows may need a bull now and then to remain productive, and the stars may have burned themselves out.