RATIONING DISCRETIONARY ECONOMIC RESOURCES: A MULTIOBJECTIVE APPROACH
扩展了资本配给的范围，将自由支配活动（如广告、研发）纳入考虑，通过将每项活动视为独立目标来规避收入估算难题，帮助决策者系统权衡竞争性投资。
ABSTRACT Prior research involving capital rationing has focused on capital budgeting issues: given a limited resource pool, which major long‐lived fixed assets should be acquired? However, capital rationing can be extended to include not only new fixed‐asset purchases but also expenditures for any other discretionary activity such as advertising, research and development, or maintenance. In this broader situation, measuring the contributions of certain discretionary activities to a single objective (e.g., maximize profits) or to multiple objectives often is hindered by a lack of reliable revenue estimates. This problem severely hampers the usefulness of traditional mathematical programming approaches to capital rationing. In this paper, we modify the usual multiobjective capital rationing procedures by treating each discretionary activity as an objective in itself. In this manner, we can mitigate the difficulties associated with revenue measurement problems and allow a decision maker systematically to explore the various trade‐offs between competing discretionary investments.