Rearticulating Organizational Identity
研究了管理者通过引入新比喻来重新表述组织身份，以影响成员对组织的认同过程，探讨了新旧官方形象更替时的组织话语。
Managers have often tried to enact a 'preferred' organizational experience on others through business concepts such as corporate philosophies, values, vision and mission statements either to create, maintain, perpetuate or redirect organizational identification processes. While managers cannot control the degree to which constituencies identify with the organization, this does not mean that they stop trying. One way managers attempt to influence organizations is through the introduction of new metaphors refraining organizational identity. This study explores the organizational discourse when a new 'official' corporate image has been introduced, 'retiring' a prior administration's /official' corporate image.