The RICH Entrepreneur: Using Conservation of Resources Theory in Contexts of Uncertainty
研究将资源保存理论扩展到不确定性情境（包括创业），提出并验证了资源诱导应对启发式（RICH）构念，发现其能稳健预测创业成功（如财务绩效和感知成功）。
This research was designed to extend the scope and conversation of conservation of resource theory (COR) to contexts of uncertainty, including entrepreneurship. In doing so, the resource–induced coping heuristic (RICH) construct is introduced, developed, and validated. Results from two investigations, involving three samples and a total of 813 participants, indicated strong reliability, and internal validity for the theoretically justified, three–factor measure. Also, results of validity tests show the RICH as a robust predictor of factors pertaining to entrepreneurial success, including financial performance and perceived entrepreneurial success. Practical and academic implications, strengths and limitations, and directions for future research are discussed.