利用关系歧视管理市场进入:社会地位和结构洞何时对你不利?

THE USE OF RELATIONAL DISCRIMINATION TO MANAGE MARKET ENTRY: WHEN DO SOCIAL STATUS AND STRUCTURAL HOLES WORK AGAINST YOU?

ACADEMY OF MANAGEMENT JOURNAL · 2008
被引 13
人大 A+FT50UTD24ABS 4*

中文导读

研究在位企业如何通过关系歧视(选择与进入者而非其他在位者合作)来应对市场进入威胁,发现进入者的社会地位和结构洞机会会影响在位企业的合作倾向。

Abstract

This study examines how incumbent firms use relational discrimination to manage threats from market entry. The use of relationships to manage market entry implies that incumbent firms decide to collaborate with entering firms instead of incumbent firms on the basis of the extent to which entering firms threaten their own market positions. I argue that incumbent firms seeking collaborators switch between favoring and disfavoring entering firms compared to incumbent firms depending on their social status and brokerage opportunities. Comprehensive data on commercial banks' entry into investment banking in the period 1991 to 1997 provide empirical support for my arguments.

企业战略市场进入社会网络组织行为