The role of strategic alliances in high‐technology new product development
研究了905个新产品创新,发现单一企业、横向合作策略、中小型企业、生化行业、跨行业产品与合作、欧洲企业等因素与产品创新性显著相关,为从业者和研究者提供了创新扩散的启示。
Abstract The authors examined 905 new product innovations introduced since September 1988 to determine the influences on product innovativeness, with a specific interest in strategic alliances, or cooperative strategies. Findings suggest that single firms, horizontal cooperative strategies, small and mixed'sized firms, biochemical industries, cross‐industry product offerings, cross‐industry cooperations, the progression of time, and European firms tend to indicate significantly more innovative products. Implications are proposed for business practitioners and researchers with specific application to the diffusion of innovation.