Toward an Integrative Theory of Business and Society: A Research Strategy for Corporate Social Performance
指出企业与社会的规范性和描述性研究缺乏整合，提出研究策略以推动理论发展，并展示规范与描述统一的潜力，为未来研究提供方向。
In this article I address the lack of integration of normative and descriptive approaches to business and society and the problems posed for coherent theory development. I reformulate corporate social performance topics according to a research strategy aimed at moving inquiry beyond problems of integration. I then demonstrate the potential for a normative-descriptive unification, and follow this with implications for future research.