Network Marketing: An Effective Business Model for Family-Owned Businesses?
研究了网络营销组织的成功因素，并探讨家族企业领导者如何利用网络营销来发展业务。
Network marketing organizations (NMOs) are among the most successful organizations in the 1990s. Sales in the NMO industry grew from $30 billion to almost three times that figure by the year 2000. This paper considers the questions, What is network marketing] How do network marketing companies achieve success] and How might leaders of family-owned companies use network marketing to grow their businesses]