Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do
提出组织创造力与创新的成分理论，指出内在动机是创造力的关键，并说明工作环境如何影响个人创造力，对管理者提升员工创造力有参考价值。
Creativity in all fields, including business, flourishes under intrinsic motivation—the drive to do something because it is interesting, involving, exciting, satisfying, or personally challenging. This article presents the Componential Theory of Organizational Creativity and Innovation, which defines the factors—including intrinsic motivation—that determine a person's creativity. This article also shows how the work environment can influence individual creativity.