LOCATING A SINGLE NEW FACILITY AMONG EXISTING, UNEQUALLY ATTRACTIVE FACILITIES*
研究了竞争环境下新设施的选址问题，假设顾客选择效用最高的设施而非最近的设施，模拟显示新方法能捕获更大市场份额，并分析了设施质量对选址和市场份额的敏感性。
ABSTRACT. The location of a new facility in a competitive environment is investigated. It is assumed that customers patronize the facility with the highest utility value rather than the closest facility. Simulations show that the new approach yields a superior location in terms of market size captured. Sensitivity analyses of the problem parameters illustrate the sensitivity of the location and the sensitivity of the market size captured to the facility's quality.