Research Notes on the Best British Companies: a Peer Evaluation of Britain's Leading Firms
回顾了评估公司绩效的多种方法，采用同行评估法识别英国最佳公司，分析其财务优势及营销与创新方面的相对弱点。
SUMMARY The assessment of company performance is one of the major dilemmas facing the strategic researcher. This paper reviews the alternative methods available, then uses one approach, peer assessment, to produce a guide to British company performance. Britain's best companies are identified and their profiles are examined. Their declared financial strengths and relative weaknesses in marketing and innovation are identified.