COMPETITIVE GROUPS AS COGNITIVE COMMUNITIES: THE CASE OF SCOTTISH KNITWEAR MANUFACTURERS*
从认知视角出发，研究组织战略制定者的心智模型如何影响他们对竞争对手的感知和竞争应对，并以苏格兰针织品行业为例，揭示行业结构与管理者认知的相互决定关系。
ABSTRACT This article explores how the mental models of organizational strategists determine perceptions of competing organizations and responses to competitive conditions. We first outline a cognitive perspective for discussing competitive strategy, and then use this framework to analyse the particular case of the Scottish knitwear industry. We show how the structure of that industry both determines and is determined by managerial perceptions of the environment. We conclude by drawing out a few general implications of our framework for research and theory on competitive strategy.