消费者期望与体验是否匹配?预测价格和原产国对产品质量感知的影响

Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality

INTERNATIONAL BUSINESS REVIEW · 2009
被引 202
人大 A-ABS 3
消费者行为市场营销感知质量价格效应原产国效应