实施非相关产品战略

Implementing the unrelated product strategy

STRATEGIC MANAGEMENT JOURNAL · 1982
被引 139
人大 AFT50UTD24ABS 4*

中文导读

探讨了非相关产品(集团)战略成功实施所需的关键管理条件,包括收购、剥离、投资组合结构、管理和组织等方面的政策,并通过成功与失败的案例加以说明。

Abstract

Abstract There has been considerable debate over the viability of the unrelated product, or conglomerate strategy. The financial arguments for and against its viability are well known. However, the administrative imperatives for its successful implementation have not been well investigated. The paper argues that there are a number of critical administrative contingencies for successful implementation of this strategy which only a few unrelated product firms have recognized. These concern policies dealing with acquisition, divestment, portfolio structure, management and organization. The paper discusses each in turn, describing specific instances of success and failure to illustrate the major points of the argument.

战略管理企业多元化公司治理组织管理并购与剥离