How Corporate Entrepreneurs Learn from Fledgling Innovation Initiatives: Cognition and the Development of a Termination Script
研究了企业创业者在终止创新项目时使用的三种认知脚本(无纪律终止、战略终止、创新漂移),并分析了这些脚本对行动学习和事后学习的影响,揭示了组织学习依赖于个体采用的终止脚本类型。
Through a parallel examination of literatures on new product development termination and entrepreneurial cognition, this study explores a specific form of human capital development: learning from failure. Specifically we advance the literature on entrepreneurial human capital by linking cognitive scripts used by corporate entrepreneurs in project termination decisions to corresponding levels of learning. Our longitudinal investigation of technology–based firms suggests that corporate entrepreneurs use three types of termination scripts: (1) undisciplined termination, (2) strategic termination, and (3) innovation drift. We illustrate the presence of each script and analyze learning implications during innovation projects (action learning) and after termination (post–performance learning). Based on our analysis we suggest that organizational learning is dependent upon the type of termination script individuals employ.