An Empirical Analysis of Retailer Participation Decisions in a Downtown Parking Coupon Program
研究了市中心停车优惠券项目中零售商参与的影响因素，发现购物中心内的商店、获得补贴的商店以及销售比较购物商品的商店参与率更高，且参与行为具有公共品属性，存在搭便车倾向。
Parking coupon programs help downtown shopping areas attract consumers away from suburban shopping centers. Here we conduct an empirical analysis of retailer participation in such a program. Consistent with expectations, participation was higher for stores in shopping centers than for street‐front retailers, for stores receiving subsidies for coupon purchase, and for stores selling comparison‐shopping goods than for stores selling goods bought on one‐stop, single‐purpose or multipurpose‐shopping trips. Participation also varied with numbers of competitors, chain membership, and store vintage. Apparently, participation is a local public good for downtown retailers and stores are inclined to free ride.