FARM MANAGEMENT ADVICE TO PEASANT AGRICULTURE: THE TRANSFER OF TECHNOLOGY
探讨农场管理如何确保推广内容符合农民动机与约束，提出需要一种中间且合适的农场管理技术来促进创新传播。
This paper considers the role of farm management in ensuring compatibility of extension content with the motives and constraints of individual peasant farmers. It emphasises the need for a modicum of farm management expertise in the communication of innovation from extension agent to farmer but questions the suitability of advanced farm management techniques for this purpose. It is argued that, if the potential contribution of farm management is to be realised, there is a need for an intermediate and appropriate farm management technology.