PERFORMANCE DIFFERENCES IN THE USE OF GRAPHIC AND TABULAR DISPLAYS OF MULTIVARIATE DATA
研究对比了多变量图形展示与传统表格展示在财务数据判断任务中的绩效差异,发现任务表现受刺激集和个体差异影响,图形展示的决策贡献因情境而异。
ABSTRACT It has been suggested that graphically displayed multivariate data help decision makers better understand information they are called on to analyze. This study compares judgments made from one recently suggested multivariate display technique with judgments made from traditional tabular displas of financial figures. Significant differences in task performance are found to be related both to differences in the stimulus sets and to individual differences among the subjects. Our results suggest that the relative contribution of graphic displays to decision making may vary considerably from situation to situation.