多人广告博弈

The Many-Player Advertising Game

Management Science · 1999
被引 46
人大 A+FT50UTD24ABS 4*

中文导读

将Fruchter和Kalish(1997)的时变闭环策略扩展到n人广告博弈,并证明用2人博弈求解n人博弈会导致过度广告。

Abstract

This study extends the time-variant closed-loop strategy of Fruchter and Kalish (1997) to the n-player advertising game. We demonstrate that solving an n-player game using 2 players results in overadvertising.

多玩家广告博弈闭环策略过度广告