Tails of animal attraction: Incorporating the feline into the family
通过主观个人内省和女性家庭案例，探讨猫如何被融入家庭的情感社会化过程，识别出品牌忠诚、即时忠诚、拟人化等关键因素，适合研究消费者情感与宠物关系的学者。
Increased urbanization and female employment have led to the cat overtaking the dog as the companion animal of preference. However, this article looks beyond lifestyle changes as reasons for the popularity of the cat. The article explores the emotional consumer-socialization process involving the incorporation of the cat into the family. Subjective personal introspection (SPI) and supporting vignettes of female humans in their families (all of which were high-involvement owners) explore the hows and whys of feline incorporation. The study identifies several categories of incorporation. The findings suggest that this complex process involves many factors — namely, consumer socialization, intergenerational influence, brand loyalty, commitment, near-instant loyalty, immediacy, distress, anthropomorphism, and nostalgia. These factors underpin the intimacy and care the human–feline relationship expresses. The ability for humans and cats to bond in a way that fosters emotional intimacy can be considered one of the purest forms of relationships.