Food Marketing Technology and Contingency Market Valuation
构建理性预期模型，分析不同营销技术如何影响农业应急市场的收益分配，发现消费者通常是净受益者，而农民是净损失者。
Abstract Marketing activities are introduced into a rational expectations model of the food marketing system. The model is used to evaluate effects of alternative marketing technologies on the distribution of the benefits of contingency markets in agriculture. Benefits depend on two parameters: the cost share of farm inputs and the elasticity of substitution between farm and nonfarm inputs in food marketing. Over a broad spectrum of technologies, consumers are likely to be the net beneficiaries and farmers the net losers from the provision of contingency markets.