Evaluating technological collaborative opportunities: A cognitive modeling perspective
通过政策捕捉方法，研究高管如何权衡和整合信息来评估技术合作机会，发现他们参考了规范战略、交易成本等理论，且认知局限影响评估，提出了一个初步的行为整合模型。
Academic scholars, practitioners, and the public press have reported a number of factors believed to be relevant to decisions regarding technological collaboration. However, little known about how executives actually weigh and integrate the available information during the evaluation process. The exploratory study uses policy capturing to examine managerial and economic information top executives consider when evaluating scenarios representative of cooperative technology development opportunities. Top executives are found to incorporate information associated with several prominent theories in the strategy literature (e.g., normative strategy, transaction cost economics, options theory). Executive cognitive limitations were also found to influence the evaluations. The study's results suggest a preliminary integrated behavioral model of the factors managers use in assessments of technological collaborative opportunities. Implications for research and practice are set forth.