The Role of Collaboration in Achieving Corporate Social Responsibility Objectives
提供了一个框架，帮助企业管理者根据自身目标匹配企业社会责任策略，并指导如何与多个非政府组织及其他企业开展合作，以最大化CSR投资回报。
Managers are encouraged to develop deeper, collaborative relationships with NGOs as they execute their CSR strategies, and they have benefited from guidance to date that has focused on the dyadic relationships between a single firm and a single NGO. However, corporate relationships in CSR can include broader collaborations with both other firms and multiple NGOs. This article provides a framework for examining a range of collaboration opportunities and provides managers guidance for matching CSR strategies with the goals of the firm. The framework focuses on specific strategies that firms can employ to help ensure that returns from investments in CSR are maximized.