制造商-零售商渠道中的快速反应

Quick Response in Manufacturer-Retailer Channels

Management Science · 1997
被引 528 · 同刊同年前 6%
人大 A+FT50UTD24ABS 4*

中文导读

研究服装行业快速反应(QR)策略下制造商与零售商的库存决策,分析QR对双方利润的影响,并提出服务水平和批发价承诺等帕累托改进措施。

Abstract

Quick Response (QR) is a movement in the apparel industry to shorten lead time. Under QR, the retailer has the ability to adjust orders based on better demand information. We study how a manufacturer-retailer channel impacts choices of production and marketing variables under QR in the apparel industry. Specifically, we build formal models of the inventory decisions of manufacturers and retailers both before and after QR. Our models allow us to address who wins and who loses under QR, and suggest actions such as service level, wholesale price and volume commitments that can be used to make QR profitable for both members of the channel, i.e., Pareto improving. Detailed discussions with a major retailer, and information from industry sources provide supporting evidence for the structure and conclusions of the model.

快速响应制造商-零售商渠道库存决策帕累托改进