Extending the Role of Similarity Attraction in Friendship and Advice Networks in Angel Groups
研究天使投资人如何超越表面的人口特征相似性,因渴望信息与认知收益而与深层特征不同的他人建立关系,基于美国大型天使组织数据。
Although similarity attraction theory is often utilized to explain why people form relationships with similar others, we utilize diversity research to look beyond surface–level demographic characteristics similarity to explain situations when angels form interpersonal relations with angels with dissimilar deep–level personal characteristics due to a strong desire to receive information and cognitive benefits. We use data collected from a chapter of one of the largest angel organizations in the United States. Our results show that although individuals often form relations with similar others, conditions exist when angels exert the extra effort required to form relations with dissimilar others.