销售时机的选择

The Timing of Sales

Review of Economic Studies · 1984
被引 255
人大 A+FT50ABS 4*

中文导读

构建了一个跨期价格歧视模型,分析固定数量卖方销售同质商品时,如何通过周期性降价吸引不同偏好的消费者,并探讨所有商店同时降价至同一水平的均衡情况。

Abstract

This paper presents a model of intertemporal price discrimination. A fixed number of sellers produce a homogeneous good. Consumers with different preferences enter the market in each period and leave when they make a purchase. The sellers typically vary their prices over time, charging a high price in most periods, but occasionally cutting the price to sell to a large group of customers with a low reservation price. In some equilibria, all stores lower their price at the same time and to the same level.

跨期价格歧视销售时机同质产品消费者异质性